Colour influences business and customers

Nearly two thirds (62%) of British consumers are unaware that colour influences their behaviour according to Research from Samsung UK Print Division.

However, in the same poll of over 1000 UK adults, an average of 23% of respondents correctly identified certain business characteristics with colours, reflecting connections that have been proven through years of expert research. Across themes such as creativity, customer service and economic success, those who were able attribute a colour to key business attributes within the workplace, did so with a knowledge that chimes with colour experts.

Read the whole article by Graham Long here: