A blueprint for building a great company culture – @Inc

Original blog by Rhett Power on Inc

The big question is it possible to shape and build a great company culture? How do you do it? What can you do to ensure your teams high morale and happiness?

We all know a vibrant company culture can result in better teamwork, motivation, and productivity. But the big question is it possible to shape and build your company culture? How do you do it? What can you do to ensure your teams high morale and happiness?

The short answer is yes, you can change a companies culture by doing a few things that might surprise you.

In a recent short survey by a company called Turnstone, it was noted that, out of 515 small-business owners and managers, 90% of those surveyed believed that the physical environment and morale of a workplace heavily influence on company culture.

An Inspiring Workplace Results in Inspired Work

In the same survey, eight out of ten people said that physical environment played a big role in company culture. The survey noted that conference rooms, kitchen space, and reception areas were just as important as the working space itself.

This makes sense, of course. Once you walk into any office, you immediately get a sense of a company’s personality. Do they care about aesthetics? Are there cubicles or is the space open? All of these things affect how company culture is perceived.

In addition, employees all have different working styles and ways of being productive. One way to create a more inspiring space for workers, the author of the survey says, is to give them options for their working space. Where do they want to sit? Would they rather sit or stand? What desk arrangement inspires them to be most productive? Making them feel more comfortable by tackling these questions can inspire your workers to create their best work.

A Workplace with Good Morale Results in Happier Employees

The Turnstone survey also notes that workers are happier when physical and emotional well-being is promoted by their employers. 47% of respondents say that giving employees small freedoms–like the ability to display personal items on their desk–is an example of a gesture that will make employees feel more comfortable and welcomed. Business leaders, then, are responsible for taking the lead and shaping their company cultures around positive morale.

Once great culture is established, it is the business owner’s responsibility to continually nurture it so that it stays vibrant.

Read the original blog here.

Connected to the company culture survey results in this blog is our presentation on the fallacy of business uniformity.